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AI is a broader technology with applications beyond marketing, while deepfake technology specifically enhances video content creation.

While AI-generated images can be harmless and creative, deepfakes pose risks due to their deceptive nature.

AI marketing harnesses the power of artificial intelligence to automate decision-making processes in marketing.

While AI has certainly revolutionized content writing, it’s unlikely that it will completely replace adaptable human content writers.

Yes, AI-generated content can rank on Google, but it needs to be optimized for Expertise, Authoritativeness, and Trustworthiness.

As we begin the year 2024, it's important to understand the digital marketing trends that will most likely affect your current strategy.